Digital Advertising Ethics

Digital Advertising Ethics

Relevance has always been the challenge of the advertising industry. Summarize Kristi Rogers’ assessment of the advertising industry in her TED Talk, “Where Are Our Digital Ads Really Going?” located in the Topic 5 Resources. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? Is it ethical to collect so much information on consumers through digital media? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?

Check our essay writing services here

APA

Digital Advertising Ethics

In her TED Talk, “Where Are Our Digital Ads Really Going?” Kristi Rogers delves into the significant challenges in the advertising industry, focusing on the effectiveness and transparency of digital ads. Rogers asserts that digital advertising, despite its vast reach, often fails in terms of relevance and accuracy. She highlights how a substantial portion of digital ad spending is wasted, with ads being shown to unintended audiences or on low-quality sites, thus reducing their impact and overall ROI. Her analysis indicates that as marketing managers aim to boost ROI, they must prioritize transparency, carefully track where ads are displayed, and implement measures to ensure that ads are reaching their intended audiences effectively. Digital Advertising Ethics

The ethical considerations of collecting consumer data in digital advertising are complex. While collecting data can enhance ad targeting, providing consumers with relevant content, it also raises privacy concerns, as consumers may be unaware of the extent to which their information is gathered and analyzed. Balancing targeted marketing with consumer privacy is crucial to maintain trust.

For marketing managers and participants in simulations like Conscious Capitalism, Rogers’ insights underscore the importance of ethical data use, transparency, and responsible spending. Managers must weigh the value of…