Promotional Campaign Strategy

 Week 7 Dialogue: Promotion

Apply your understanding of the Promotional Mix to the real-world context of your client’s business. Share insights into how you would design a comprehensive promotional campaign for your client, considering their industry, target audience, and marketing objectives.

Questions:

1. Current Strategy Assessment:
   • How is your client currently using the Promotional Mix to engage with their target market? Provide specific examples
2. Targeted Promotional Mix Elements:
   • Given your client’s industry and target audience, which elements of the Promotional Mix (e.g., advertising, personal selling, PR) would be most effective in reaching and engaging with their customers?
3. Targeted Approach and Platforms:
   • Recommend specific strategies and platforms to reach the ideal customer. Why do you believe these choices are suitable?
4. Brief Campaign Concept:
   • Outline 3-5 campaign ideas over 12-24 months. How would these align with your client’s objectives?

Think critically about the specific needs and context of the business you are working with. Reply to at least two students and use your research to add to or challenge the findings of your peers.

Your initial discussion post (250-300 words) is due by Thursday night at 11:59 PM, with two response posts (100-150 words) to classmates’ posts due by Sunday at 11:59 PM.