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Qualitative vs Quantitative Research
Compare and contrast qualitative and quantitative research. 250 words
Matveev, A. V. (2002). The advantages of employing quantitative and qualitative methods in intercultural research: Practical implications from the study of the perceptions of intercultural communication competence by American and Russian managers. In I. N. Rozina (Ed.), collected research articles, Bulletin of Russian Communication Association “Theory of communication and applied communication” Rostov-on-Don: Institute of Management, Business and Law Publishing, 168(1), 59-67. Retrieved August 19, 2013, from http://www.russcomm.ru/eng/rca_biblio/m/matveev01_eng.shtml
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Qualitative vs Quantitative Research
Quantitative and qualitative research differ significantly in their approaches to data collection, analysis, and interpretation. Quantitative research is often used to test hypotheses or measure variables in a controlled manner, relying on structured instruments such as surveys, experiments, or numerical data to establish relationships and draw conclusions. This method typically prioritizes objectivity and generalizability, allowing researchers to predict patterns across larger populations.
Qualitative research, on the other hand, delves into understanding individuals’ subjective experiences, motivations, and social contexts. It uses unstructured or semi-structured methods, such as interviews, focus groups, and participant observations, to explore complex issues in depth. The goal is to generate rich, descriptive data that offers insight into human behavior and social phenomena. Unlike quantitative research, qualitative studies do not seek to generalize results but instead aim to provide a deeper understanding of specific contexts or experiences.
In intercultural research, both approaches are beneficial. Quantitative methods allow for comparisons between different cultures based on measurable data, such as communication styles or intercultural competence. Qualitative research, however, can provide a more nuanced understanding of the meaning behind cultural differences, exploring factors such as cultural values, personal perceptions, and communication barriers. By using both methods in tandem, researchers can gain a comprehensive understanding of intercultural communication and competence (Matveev, 2002).
These complementary methods enrich the research process by combining the generalizability and statistical rigor of…