Amazon's Market Entry Challenges

Amazon’s Market Entry Challenges

Read: Part 3: Comprehensive Cases Case 5 Amazon.com in China: Can Elaine Chang Crack the Chinese Market? pp. PC3-1-PC3-13 of the textbook and prepare a written analysis. The written case analysis should be 1.5 to 2 pages, double spaced. The analysis must include the following:

A brief summary of the major issues or problems in the case (political, social, cultural, organizational, and ethical issues).
An identification of the major stakeholders and their stake in the case.
Address the questions at the end of the case study. Please respond to case questions comprehensively, but also be concise and to the point
Lessons learned— insights gained concerning dealing with international business.

Each of these short papers must be submitted in APA format that includes a cover page. Should you desire additional information on company profiles, please visit MarketLine (formerly Datamonitor 360) by visiting the Business LibGuide (libguides.swu.edu/business) and clicking on the “Company Information.”

Check our essay writing services here

APA

Amazon’s Market Entry Challenges

I. Summary of Major Issues/Problems

Provide a brief overview of the key issues discussed in the case. This section should be about 1/3 of your paper.

Political Issues: Discuss the regulatory challenges Amazon faced in China, such as compliance with local laws and government intervention in foreign business operations.
Social and Cultural Issues: Address the differences in consumer preferences between China and Western countries, and how Amazon’s model might have clashed with local shopping habits.
Organizational Issues: Explore Amazon’s approach to entering the Chinese market, including its strategy and whether the company was prepared for the complexities of operating in China.
Ethical Issues: Consider potential ethical challenges Amazon faced, such as respecting local business practices and consumer rights.

II. Major Stakeholders and Their Stakes

This section should identify the key stakeholders involved in the case and discuss their interests. This should be concise but comprehensive.

Elaine Chang (Amazon’s executive in China): Her responsibility to succeed in the Chinese market, overcoming challenges like local competition and adapting Amazon’s global model.
Chinese Consumers: Their preferences and demand for e-commerce services in China, and how they might perceive Amazon’s offering compared to local competitors.
Chinese Government: Interested in foreign businesses complying with local laws and regulations, and the government’s influence on market access and operations.
Amazon (the parent company): The company’s interest in…