Boeing 737 MAX Crisis

Boeing 737 MAX Crisis

Each crisis impacts internal publics and external audiences. Depending on the event, the impacted stakeholders will be limited or encompassing. This assignment will help you to understand the larger consequences of a crisis event on different groups, and to better comprehend their concerns.

Instructions

Select a recent (within the past 5 years) crisis event to outline and assess. Using the SWOT Analysis Model template, provide an objective and balanced evaluation of the key strengths, weaknesses, opportunities and threats associated with the case. This section can be presented in bullets, but please include in-text citation for proper attribution of the facts to the original source material.
Present a narrative paragraph that clearly identifies and explores the internal and external stakeholders impacted by the crisis event. Incorporate Module 2 readings, optional Chat conversation, and other activities and credible content for substantiation.
Address the most significant concerns isolated in the case as part of the next narrative paragraph.
Draw conclusions and document at least three key lessons learned or improvement recommendations to enhance the manner in which the professional communicator could better support the event outcomes.

In-text citations are required, along with full citations within the References section of the paper. Please apply APA form and style.

Length: This assignment must be 3 to 4 pages (excluding the title and reference pages).

References: Include 4 scholarly or industry resources.

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APA

Introduction

The Boeing 737 MAX crisis is one of the most significant corporate crises in recent history. Between 2018 and 2019, two crashes involving Boeing’s new 737 MAX aircraft—Lion Air Flight 610 (October 2018) and Ethiopian Airlines Flight 302 (March 2019)—resulted in the deaths of 346 people. Investigations revealed that the Maneuvering Characteristics Augmentation System (MCAS), a software system designed to stabilize the aircraft, was a key factor in both crashes. The crisis led to a global grounding of the 737 MAX fleet, a sharp decline in Boeing’s stock value, reputational damage, lawsuits, and regulatory scrutiny.

This analysis applies the SWOT Model to evaluate Boeing’s crisis response, explores impacted stakeholders, identifies key concerns, and provides recommendations for…