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Ethical Consumer Protection – Apply at least one aspect of the VBM to the following discussion prompt:
Vulnerable Consumers and the Affect of Digital Technology
Matthew 25:40, “…Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.”
One of the areas of ethical concern for marketers is vulnerable consumers. The article in the first link below explains the historical problems of masked advertising which is related to puffery. The second and third links refer to vulnerable consumers. The fourth link addresses the new technology that allows highly targeted digital advertising.
https://policyreview.info/articles/analysis/exploitation-vulnerability-through-personalised-marketing-communication-are
What is the obligation of marketers toward vulnerable consumers?
- How should marketers respond to this issue?
- How should Christian marketers respond to this issue?
- Does today’s world of highly personalized and targeted advertising add a new level of complexity to these ethical issues?
To address the discussion prompt through the lens of Value-Based Marketing (VBM), let’s explore how this framework can guide the ethical considerations for marketers, especially in relation to vulnerable consumers and targeted digital advertising.
Ethical Consumer Protection – Obligation of Marketers Toward Vulnerable Consumers
Value-Based Marketing (VBM) emphasizes creating and communicating value that aligns with the ethical principles and needs of the consumer. This framework suggests that marketers should prioritize the well-being and interests of consumers, particularly those who are vulnerable.
- Ethical Obligation: Marketers have a duty to avoid exploiting vulnerable consumers. This means ensuring that their marketing strategies do not take advantage of consumers who may be less able to make informed decisions due to factors such as age, financial situation, or limited access to information. Under VBM, marketers should design their strategies to genuinely benefit the consumer, ensuring that their practices are transparent and do not manipulate or…..
To address the discussion prompt through the lens of Value-Based Marketing (VBM), let’s explore how this framework can guide the ethical considerations for marketers, especially in relation to vulnerable consumers and targeted digital advertising.
Obligation of Marketers Toward Vulnerable Consumers
Value-Based Marketing (VBM) emphasizes creating and communicating value that aligns with the ethical principles and needs of the consumer. This framework suggests that marketers should prioritize the well-being and interests of consumers, particularly those who are vulnerable.
- Ethical Obligation: Marketers have a duty to avoid exploiting vulnerable consumers. This means ensuring that their marketing strategies do not take advantage of consumers who may be less able to make informed decisions due to factors such as age, financial situation, or limited access to information. Under VBM, marketers should design their strategies to genuinely benefit the consumer, ensuring that their practices are transparent and do not manipulate or…..