Super Bowl Ad Impact

Super Bowl Ad Impact

Questions:

Research how many people watch the Super Bowl and the respective Commercials. Then, research the expected company Return on Investment for commercials aired during the game.
In your opinion, was there one commercial that stood out as the best or most influential of the bunch? Describe what made it stand out compared to the others (provide at least one comparison).
Were there other market issues or cultural influences in that specific year that made the commercial have significant meaning? What was that meaning, and how does it enhance the influence of customers to buy the product?

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APA

Questions:

Research how many people watch the Super Bowl and the respective Commercials. Then, research the expected company Return on Investment for commercials aired during the game.
In your opinion, was there one commercial that stood out as the best or most influential of the bunch? Describe what made it stand out compared to the others (provide at least one comparison).
Were there other market issues or cultural influences in that specific year that made the commercial have significant meaning? What was that meaning, and how does it enhance the influence of customers to buy the product?

1. Super Bowl Viewership and Commercial ROI

Super Bowl LIX, held on February 9, 2025, set a new record with an average of 127.7 million viewers across television and streaming platforms, making it the most-watched U.S. telecast in history. This massive audience underscores the event’s significance for advertisers aiming to maximize their reach.NFL.com+4Axios+4Nielsen+4

The cost for a 30-second commercial slot during this Super Bowl reached up to $8 million, reflecting a substantial investment by companies. Regarding Return on Investment (ROI), studies have shown that Super Bowl ads can deliver an average ROI of $4.60 per dollar spent. However, this figure can vary significantly depending on the brand, the quality of the advertisement, and …