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Wellness Concierge Service
Invent and design your own Service Company.
· Define the following points of its Strategy:
o Identify the Target Market
o How do customers perceive the service concept?
o How should you decide the capacity?
o What efforts are required in terms of the manner the service is designed, delivered, and marketed?
o What are important business features (i.e., operations, finance, marketing, organization)?
o How will quality and cost be controlled?
o How does the system differentiate itself from competitors (i.e., quality, price, convenience)?
o Are barriers to entry created?
Documents expected
· Wordcount: 1.500-2.000 words
· Cover, Table of Contents, References and Appendix are excluded from the total wordcount.
· Font: Arial 11 pts.
· Text alignment: Justified.
· Harvard style in-text citations and bibliography
Powerpoint 8-10 slides on the report
· LO1: Understand the experience economy as a development of the service company
· LO3: Critically evaluate the strategic role of service management within organizations
· LO4: Describe the main components of service and operations
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Wellness Concierge Service
Target Market: The target market for the Wellness Concierge service is busy, health-conscious professionals aged 30-50 who live in urban areas. These individuals typically work long hours and may find it difficult to maintain a balanced lifestyle, especially when it comes to their physical and mental well-being. They prioritize health and wellness but need assistance in finding and scheduling personalized wellness services, such as fitness routines, nutrition plans, mental health support, spa treatments, and more. Additionally, the service targets families who want to streamline their wellness routines but are also juggling multiple commitments.
Customer Perception of the Service Concept: Customers perceive the Wellness Concierge service as a premium, tailored experience that offers convenience and expert guidance for maintaining a healthy and balanced lifestyle. The service concept is centered around the idea of personalized wellness, where the customer’s needs, preferences, and lifestyle are taken into account when designing a comprehensive wellness plan. Customers view the service as an…